Walker Shop

Daniel Eatock Price Label Gift Wrap

Designed by Daniel Eatock

Daniel Eatock artist statement: Using my background knowledge from working as a graphic designer, I employ a rational, logical and pragmatic approach when making work. I have an ongoing interest to proposing and finding solutions to problems, often problems that cannot be formulated before they have been solved, the shaping of the question is part of the answer. I look for things to fix or improve, working like a tinkerer/inventor, I propose alternatives to existing models, preferring to find ways around doing things properly, bypassing the struggle. I use self referentiality as an objective guide to reduce the extraneous and subjective, and strive for a conceptual logic. The idea is paramount and the material form secondary. My website is a tool where I both create works, and index and exhibit projects chronologically. I propose systems, templates, invitations and opportunities for collaboration, creating social networks where contributors shape the outcome and participate in the building of works. I embrace contradictions, and dilemmas. I like gray areas, oxymorons and the feeling of falling backwards. My favorite colour is the purple found in a soap bubble. I prefer to swap and exchange things rather than use money. I seek alignments, paradoxes, chance circumstance, loops, impossibilities and wit encountered in everyday life. I often change my mind, go full circle, and arrive at the beginning.

This gift wrap is inspired by a previous design Eatock created using British price labels, only this time he has used hundreds of labels from assorted Walker Art Center gift shop products. The varied text and bar codes blend together to create a layered and pleasing pattern. This wrap was commissioned specially for the Walker exhibition Graphic Design: Now In Production, for use in the Walker Shop's design store within the gallery itself.
  • Set of 3 sheets
  • Sheet size: Approximately 20" x 28"
Sold Out
Limited Editions and Multiples
Daniel Eatock